Infographics

Facts, insights and our point-of-view on D2C and Hispanic Advertising

How do US Hispanics self-identify

Latino participation and relevance in the U.S. is on the rise. The U.S. Hispanic market – the largest ethnic consumer segment with outsized purchasing power – has now become the largest minority electoral block as well. Hispanic voters are expected to have major

Hispanic Marketing Fluency best Creative Practices

Marketing fluency is all about generating comprehension for your product or service. This starts with culturally relevant storytelling with any of our Top Six approaches to Hispanic D2C and Hispanic Advertising in general.

Marketers Under Value America's Hispanic Majority Minority Infographic

Marketers still under value America’s MAJORITY MINORITY

Marketers still under-value and under-spend on America’s MAJORITY MINORITY – the US Hispanic Consumer Market. The rationalizations range from bandwidth to C-Suite buy-in, logistics language issues, general market agency slow-walks, and more. Unless you’re generating as much business as you want, none of them make much sense.

Hispanics are Essential in California's Workforce Infographic

Fact: Hispanics are Essential

Latinos represent 22% of the US Population. But when it comes to front line jobs that keep America running, the data tells quite a different story.
In California, up to 85% of
the workers in many of the essential service industries are Hispanic.

Shopping during COVID19

The Covid-19 crisis is a challenge to our industry. One thing is for sure – we are all in this together as a community. We’d like to share our approach to powering through this and beyond – for d2H, our clients and the entire Hispanic DRTV ecosystem.

7 New Ways to Leverage the Power of the Infomercial

Infomercials still RULE!

The infomercial as we know it is evolving. We unbundle its core features and illustrate how to repurpose infomercial content for any Spanish-language video channels. Here are some lessons that CPG companies might have to teach us in the Hispanic DRTV industry.

The Hispanic Absence in Hollywood

We have just come out of yet another award season and one more year has gone by without the universal recognition that Latinos are not making any progress either in front or behind the camera. The numbers tell the story.

When Doesn’t a Total Market Multicultural Strategy Work?

When doesn’t a total market strategy work?

There are at least three industries where a Total Market approach to Multicultural marketing makes absolutely no sense. This infographic makes the point for a more “whole market” or culture-focused creative and media approach to targeting Hispanics.

View All